Smith & Sons’ Partner Dulux Develops Environmentally Responsible Paint

Here at Smith & Sons, we are proud to partner with innovative and environmentally conscious suppliers, like Dulux. The team at Dulux have recently developed their premium quality envirO₂paint range which is not only environmentally responsible with exceptionally low VOC levels, but also low in odour, mould resistant, washable and stain resistant.

Dulux’s envirO₂range has achieved a “PlatinumHEALTH™” and “GreenRATE Level A” certification with Global GreenTag™s Product Health Declarations™, making it the only major Australian paint brand to receive these internationally recognised eco accreditations across a full range.

envirO₂is low odour and has very low VOC content with less than one gram per litre, earning its GreenTag™ certifications and consumer tick of approval. The premium range includes Water Based Enamel Semi Gloss, Acrylic Sealer Undercoat, Ceiling Flat and Interior Low Sheen and Matt paint.

Sue Pham, Dulux Senior Brand Manager, says receiving Global GreenTag™ certification is a testament to the quality of envirO₂as it launches to market with a brand-new product formula.

“Some low VOC paints can compromise on performance, but envirO₂delivers a premium finish that is washable, stain resistant and helps to prevent mould growth without compromising on quality and application properties, such as opacity and finish,” Sue says.

“Dulux is committed to the ongoing research and development of innovation that reduce the environmental impact of our products, without affecting their outstanding performance. The health and safety of consumers, customers and the environment form a core element of Dulux’s business,” Sue adds.

The Global GreenTag™ Certification Program is an ACCC Approved Certification Mark recognised in every green building rating tool used in ANZ. It certifies over 14,000 products for more than 120 companies with factories in 22 countries across four continents.

All GreenTag™ certified products must be legally compliant and proven ‘fit-for-purpose’, completing an extensive audit across specific category ratings.

HealthRATE™ Tags rate the ‘Healthiness in Use’ of products to inform end users and consumers how the products will influence the health of their work and home environments.

PlatinumHEALTH™ status is the top performance tier and is achieved when the product is completely free of toxicity in use.

GreenRATE™ is a three-tiered Green Star certification recognised under the Green Building Councils of Australia and New Zealand’s ‘Sustainable Product Certification’.

Level A provides 100% recognition of the product in Green Star’s ‘Sustainable Products’ and ‘Indoor Pollutants’ (VOC Limiting) credits.

David Baggs, world-renowned sustainability and materials expert, and CEO and Program Director of the Global GreenTag™ Certification Program says GreenTag™ was established in response to, and inspired by, the need to make healthy, planet-aware, ethically sourced and trusted product purchases simple for both industry and consumers.

“Paints don’t often list ingredients on the label or in their Safety Data Sheets. But even if they did, how many people would know how or take the trouble to figure out what all that information means?” David says. “By default, what people tend to fall back on is whether a product is ‘low odour’ or not. It’s not a great indicator, and consumers would be better informed selecting a product that is eco-labelled.”

Ecolabels, like Global GreenTag™ (listed among the Top 20 most recognised ecolabels in Mobium’s 2018 ‘Living LOHAS 6’ consumer market survey report) are essential to bridging both the trust and information gaps identified as the major barriers to purchasing such preferred products.

“There is no better indicator than HealthRATE and there is no better HealthRATE outcome than PlatinumHEALTH™, which envirO₂has attained,” David adds.

Dulux’s envirO₂also has an independently verified and registered Environmental Product Declaration (EPD).

“EPDs, much like a nutrition label, provide objective, science based environmental data and other information, including the environmental performance of a product throughout its life cycle,” Sue says.

The range is available in colours tinted off a vivid white base, however Dulux will be looking to expand the range in future.

Ready to start your environmentally responsible renovation journey? Get in touch with your local office today.